Local Business News on the Southern Oregon Coast
Local Businesses on the Southern Oregon Coast Featured in the South Coast Shopper
BUSINESS OF THE WEEK:
Hometown Hardware
By Annette Langenstein, Staff Writer 

Hometown Hardware is located at 323 Spruce Street in Myrtle Point. The store is co-owned by JR and Tracy Morgan and Rolland and Geraldine Leep. JR and Tracy run the store along with their daughter Jaden, her husband Kyle Blanton and their daughter Aubree who is almost three. The newest addition to the Hometown Hardware family is little Gavin, who at one month old gets to accompany his mom Jaden to the store every day. “I’m lucky that I get to bring Gavin with me to work,” said Jaden.

The Morgans have owned the store for four years, having purchased it from Jerry and Ana Maria Overstake.  Rolland and Geraldine Leep continue to be co-owners of the business. “The Leeps are great people, and we appreciate them being part of the Hometown family.  Rolland comes in to the store almost daily to visit with the crew and customers,” Said Tracy.

So how did JR and Tracy wind up being co-owners of Hometown Hardware? “We decided to buy the place because at the time I had my own construction company, but I started thinking about the future, and I didn’t want to be up on a roof until it was time to retire. Here I had the opportunity to run a family business with my wife and kids”.

Hometown Hardware is open Monday- Saturday 7:30 am to 6 pm, and Sundays 9 am to 5 pm. “We couldn’t do it without the crew we have. They really care about the work they do and the customers they serve”, said Tracy.

Although we sat and talked in the main hardware building, the business actually encompasses nearly 60,000 square feet of space in several different buildings. Their lumber yard is across the street, where they sell molding, doors, windows, lumber, gates, wood pallets, and have a rental department.  Out back there’s a building that houses concrete building blocks, while another warehouse holds fencing.  Still another warehouse is where they keep their drain pipes, water lines, and pipe threading. There’s even a garden lot filled with bulk soil, bark dust, rock, and sand gravel.  “We basically cover a city block,” said JR. That’s a huge place in the little town of Myrtle Point!


Kyle and Jaden Blanton with their children Gavin and Aubree, and Tracy and JR Morgan make up the family who co-owns Hometown Hardware in Myrtle Point.

I asked JR about their rental center. “We’ve got mostly smaller equipment like trenchers, post hole diggers, wood splitters, lawn mowers, but we’re growing that department right now,” he said. “And just for fun we rent a bouncy slide for kids’ parties,” said Tracy. “The kids love it, and a lot of times we just donate it to different schools or community functions.”

“We donate lots of items for school raffles and Rotary auctions such as guns, barbecues, gardening supplies, saws and tools,  and we have kids that come in for work experience,” said JR.  

”It’s really important to us, being part of this community, to help the kids and be a good, positive place for them to come to,” said Tracy.

Hometown Hardware’s main building is one of the oldest structures in Myrtle Point, built in 1880. It originally housed Huling and Lundy Hardware, and included a telephone service in 1893.  The ceilings are still the original hand-pressed tin tiles. “One of our next projects is to restore the ceiling tiles and also redo the outside of the building to bring it back to what it used to look like in the old days,” said JR. “We still have the old ledger books where people can come in and see their family name and what they purchased.

And then there’s Jojo the female African Grey parrot who interacts with the customers.  “She has regulars that come in and visit her, some of them daily,” said Tracy.

Hometown Hardware has recently been running color display ads in the Shopper. “We love how our ads look,” Jaden said.  We have some new things coming that are not easily available in the Myrtle Point area. We’ll be getting burn barrels and other types of storage tanks that our customers may like being able to purchase closer to home.”

“The one thing that really sets us apart from other hardware stores is that we are locally owned, we operate the business and live right here,” said JR.  “We have a hometown atmosphere and our whole family is on-site.” I noticed the free cookies, coffee, and popcorn for their customers, which adds to that welcome feeling you get when you walk in the store.

“We’d like people to know that we’re not here just to earn a wage,” said Tracy, “We really care about the people that come in here, just as if they were coming into our own home. Our employees understand that and treat them as such.  It matters to us that we can take care of our customers’ needs, we can figure out how to help them, and we absolutely offer service after the sale in the form of advice or instruction if it’s beneficial to them.”

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