|How the South Coast Shopper Works for You
Community participation of the South Coast Shopper
The South Coast Shopper is a free weekly publication containing free* classified ads from the community, which creates reader participation for the South Coast Shopper. *(10 word classified ads are free to the public). Sellers read the Shopper to see their ads, buyers read the Shopper for items they need. A person that sells items has money to spend, a person looking to buy also has money to spend. This is a win win opportunity for the community and businesses.
The South Coast Shopper is a free publication with a weekly circulation of 18,000 copies that are picked up each Thursday at many of the local businesses on the Southern Oregon Coast.
~ Dick Besser 35 years in the community. He is new to the South Coast Shopper. He brings 25 years of sales experience, 10 of those years specifically in advertising sales.
~ Valerie Henson 34 year in the community. She is new to the South Coast Shopper. She brings 17 years retail sales management, 2 of those years specifically in advertising sales..
~ Katrina Smith, a south coast native, is new to the South Coast Shopper.
~ Cathlene Ripley, 16 years in the community and 5 years as Graphic Design supervisor, after 5 years on Graphics Design staff for The South Coast Shopper.
~ Katlin McLean, 6 years in the community. She is the Graphic Design Assistant.
~ Annette Langenstein, 25 years in the community. She is the Staff Writer.
~ Britney Scheidemantel, a Coos County native, 10 years as Office Secretary for The South Coast Shopper and has been Assistant Manager for the Classified Department for 3 years.
On-line services: Classified ads maybe viewed or submitted at www.southcoastshopper.com. All classified ads are placed on-line each week, along with an actual copy of the South Coast Shopper is placed on-line that is easily viewed. This gives the South Coast Shopper fresh copy each week to peak on-line viewers interest and to encourage maximum traffic for advertisers. As one of the first on-line publications in 1994 we are well experienced in web page hosting, composing and on-line services. www.scod.com has been a part of the South Coast Shopper for over 13 years
WHAT MAKES A WEEKLY PUBLICATION STRONGER THAN A DAILY
Cereal and advertising: Breakfast cereal companies usually start with one brand of breakfast cereal, but soon discover they can increase revenue if they add another brand of cereal to their line, this will generate more shelf space in the market place. The effect is grocery stores spend more money to stock more brands of cereal This does not mean they will sell more cereal or that the consumer will eat more cereal.
Print publications like newspapers usually start with a weekly distribution day. Then discover they can increase revenue by adding publication days and become a daily, giving advertisers the opportunity to spend more money to reach the same customers, like breakfast cereal companies creating brands to increase shelf space.
You only need to use a weekly publication to reach your customer, a daily newspaper causes the advertiser to spend more money to get their message to the same customers.
advantage of this local gem, use
The South Coast Shopper
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