|How the South Coast Shopper Works for You
Community participation of the South Coast Shopper
The South Coast Shopper is a free weekly publication containing free* classified ads from the community, which creates reader participation for the South Coast Shopper. *(10 word classified ads are free to the public). Sellers read the Shopper to see their ads, buyers read the Shopper for items they need. A person that sells items has money to spend, a person looking to buy also has money to spend. This is a win win opportunity for the community and businesses.
The South Coast Shopper is a free publication with a weekly circulation of 18,000 copies that are picked up each Thursday at many of the local businesses on the Southern Oregon Coast.
~ Jim Souza is new to the southern Oregon Coast. As the new Display Sales Manger he brings over 35 years of sales and customer service experience to the South Coast Shopper.
~ Cathlene Ripley, 13 years in the community and 2 years as Graphics Design supervisor, after 5 years on Graphics Design staff for The South Coast Shopper.
~ Annette Langenstein, 22 years in the community, is new to the South Coast Shopper. She is the Graphics Design Assistant and Staff Writer..
~ Britney Scheidemantel, a Coos County native, 10 years as Office Secretary for The South Coast Shopper and has recently been promoted to Assistant Manager for the Classified Department..
~ Kartina Sanders is fairly new to the South Coast and has been the Assistant Typist for The South Coast Shopper for 2 years..
WHAT MAKES A WEEKLY PUBLICATION STRONGER THAN A DAILY
Cereal and advertising: Breakfast cereal companies usually start with one brand of breakfast cereal, but soon discover they can increase revenue if they add another brand of cereal to their line, this will generate more shelf space in the market place. The effect is grocery stores spend more money to stock more brands of cereal This does not mean they will sell more cereal or that the consumer will eat more cereal.
Print publications like newspapers usually start with a weekly distribution day. Then discover they can increase revenue by adding publication days and become a daily, giving advertisers the opportunity to spend more money to reach the same customers, like breakfast cereal companies creating brands to increase shelf space.
You only need to use a weekly publication to reach your customer, a daily newspaper causes the advertiser to spend more money to get their message to the same customers.
advantage of this local gem, use
The South Coast Shopper
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